A leading children’s online retailer hosted a one-hour Twitter event to generate excitement and engagement leading into the last few weeks of the key Halloween purchasing season.  The event, filled with expert advice about how to create an unforgettable Halloween, resulted in 3,500 tweets in 1 hour for a total of 13 million impressions!

Parents tweeted about everything Halloween, from how to solve costume dilemmas to tips on making the day a family affair.  The event helped families build memories that will last long after the candy is gone.